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Tatra Trucks company won the prestigious Red Dot award for the design of the latest generation of Tatra Force model line
A few days ago, Tatra Trucks company achieved another great success. For the first time in its history, it won the Red Dot award in the Product Design category, even twice. Tatra Force vehicles of the latest third generation were decorated with this award, which is one of the most prestigious internationally in the field of design, while a version with a four-door cab was presented, as well as a version of the development line known as e-Drive with an electric traction motor and hydrogen fuel cells.
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TATRA TAKES YOU FURTHER
Official TATRA PHOENIX presentation
16 September, 2011
Late August and early September of this year was a very important time for the TATRA company. A new model range of heavy off-road TATRA PHOENIX trucks was launched to representatives of the TATRA dealer network and journalists.
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This was the very first time in the history of TATRA, a.s. – and of the entire automotive industry in Central and Eastern Europe – that the oldest Czech auto manufacturer was visited by members of the International Truck of the Year (ITOY) Jury. Twenty-five highly respected journalists representing twenty-five magazines with a total monthly circulation of 660,000 had an exclusive opportunity to see, and try out for themselves, the whole model range of TATRA PHOENIX trucks. Every year for over 35 years, the international ITOY Jury members have voted for the European truck that has brought the most innovative solutions to the automotive industry. The winning truck receives the prestigious 'Truck of the Year' award.
The launch ceremony for the new TATRA PHOENIX truck was held at the Technical Museum in Kopřivnice. Speaking at the event, TATRA's Chairman of the Board and CEO expressed his strong belief that the new range of heavy TATRA PHOENIX trucks will represent a successful continuation of the company's range – a range which has always responded actively to the ever-tougher demands of customers, the market, legislation, and society as a whole.
Demonstration rides in the new trucks were held at the TATRA test track, which incorporates a wide range of special surfaces simulating the real conditions under which customers, owners and drivers are used to driving TATRA trucks. Dealers and journalists were able to test the trucks' performance on all surfaces – the road test track, special surfaces and an off-road circuit. The fleet of demonstration vehicles included 4x4, 6x6, 8x6 and 8x8 truck versions equipped with engines of all the maximum power levels offered by the company, as well as with manual or automated transmissions. The demonstration included vehicles with gross weight of up to 50 tons.
For the latest TATRA PHOENIX video see www.tatraphoenix.com.
