Martin Šustek is to lead Sales and Marketing for Tatra, who also becomes a new member of the Board of Directors

21 February, 2017

The position of Chief Commercial Officer in TATRA TRUCKS with responsibility for the sales, marketing and aftersales service strategy and management is now occupied by the former Purchasing director Martin Šustek, who also becomes a member of the Board of Directors.

In 2016, under David Pipal's leadership Tatra managed to increase sales sharply to 1,320 vehicles, which represented an annual increase of 54 percent. In order to maintain and improve this standard, TATRA TRUCKS will further strengthen their sales capacity, in terms of both human resources and the improvement of internal processes and strengthening the communication between sales, marketing, R&D and the production departments.

Since February 20, 2017, Martin Šustek has assumed management of the Sales Department including marketing, after-sales service, spare parts and service departments in TATRA TRUCKS as the Chief Commercial Officer (Sales and Marketing Director). At the same time, he becomes a new member of the Board of Directors.  The Sales Director David Pipal will remain a member of the Sales team and will report directly to Martin Šustek, whom he will assist in strategic business projects, where David's extensive business experience will be applied.

The Chairman of the Board of TATRA TRUCKS Petr Rusek made the following comments regarding the appointment of Martin Šustek to his new position: "Martin has a lion's share in meeting the sales plan in 2016, where he succeeded to coordinate excellent relationships with suppliers and provide everything necessary to abruptly increase production.  He has excellent preconditions for the systemic development of sales and marketing and after-sales services of Tatra."

The CEO of TATRA TRUCKS Radek Strouhal adds:  "As an experienced manager, Martin will focus on creating a fully functional and stable structure of the whole sales department that will be able to effectively respond to both the changing market needs and the internal needs."

The Chief Commercial Officer and TATRA TRUCKS Board Member Martin Šustek says: "I take the position of CCO as a great personal challenge. In the first phase I want to focus on the internal processes in sales, marketing and aftersales services. Competition in the truck market is great, but the unique solution of the TATRA chassis still opens up a number of promising business cases to ensure business growth for us in the coming years."


Martin Šustek (44) is a graduate of the Technical University in Brno, the Faculty of Management and Economics in Zlín. From the beginning of his professional career, he has worked in the fields of purchasing and logistics. He gained his first experience at KRAFT Foods, PHILIPS Displays and LINDAB Buildings. From 2005 until 2014 he worked at BANG&OLUFSEN in Kopřivnice in various management positions with responsibility for relations with suppliers, purchasing, logistics and spare parts distribution. He joined TATRA TRUCKS as Chief Procurement Officer in February 2014 and participated in the crucial stage of the company's restructuring. Since November 2016 his responsibility at Tatra has also been extended to logistics.  As a director of purchasing and logistics in TATRA TRUCKS, he was responsible for purchasing material worth 3 billion CZK per year and led a team of more than 100 employees responsible for purchasing, logistics, transport and warehousing. He started in his new position of CCO for TATRA TRUCKS in February 2017. He also became a new member of the Board of Directors.


In 2013 TATRA TRUCKS acquired the world-famous Tatra truck maker, and after the change of the ownership structure, carried out a successful restructuring. In addition to the standard model ranges they also produce special trucks tailored to customer requirements. Eighty percent of the production is intended for export. TATRA TRUCKS automotive company employs 1350 employees at the parent company, while more than 600 work for the subsidiary TATRA METALURGIE, primarily focused on casting and forging. The turnover for TATRA TRUCKS in 2015 was CZK 3.7 billion, profit before tax was CZK 400 million. In 2016 TATRA TRUCKS produced 1,326 vehicles, meaning production has grown by more than 50 percent year-to-year.

Press service of TATRA TRUCKS a.s.

Andrej Čírtek
Press spokesman of TATRA TRUCKS a.s.

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