Winning a prestigious contest

3 November, 2011

The online presentation of TATRA, a. s. won the WebTop100 contest in the automotive category. The TATRA website underwent a significant upgrade earlier this year and it outperformed other renowned Czech automotive companies in this competition.

Kopřivnice (November 3, 2011) – WebTop100 is a contest providing an opportunity to companies operating in the Czech Republic to compare their web presentations with competitors and get valuable ideas for their continuous improvement. Based on their evaluation, the jury makes a ranking list of the most successful websites.

Besides the main ranking, industry and special ranking lists are drawn up. Each applicant receives individual written assessment by all the jury members considering the website from different points of view.

Eleven industry ranking lists were announced for 2011. TATRA, a. s. won the first place in the "AUTO-MOTO" industry ranking list, and beat traditionally successful automotive industry brands.

"AUTO-MOTO" industry ranking list WebTop100 2011

1 TATRA, a. s.                           64.0 points
2 ŠKODA AUTO, a.s.                62.2 points
3                         40.8 points

„We are very excited about winning this prestigious contest. It provides further motivation for our work. TATRA, a. s. is a truly customer-oriented company which highly values effective interaction with its customers, as well as partners and fans. Having a new truck model range – the TATRA PHOENIX – and a system of after-sales services, we are delivering on our strategy of global presence and delivery of valuable solutions to our customers from various industry segments. This strategy and values are surely reflected in our web presentation, which is one of our primary marketing communication tools. We believe that our company´s website design earns a respectable position on a global scale of automotive players among which, and there is no doubt about that, TATRA belongs," said on the occasion of the winner announcement of the WebTop100 ranking lists Martin Najzr, TATRA Chief Marketing Officer.