TATRA TRUCKS won the prestigious award Traditional Czech Brand 2017

24 November, 2017

On November 22nd, a gala evening was held in Prague in the historic and representative premises of the Prague Mayors' Residence on the occasion of the announcement of the results of the Czech Brand project. TATRA TRUCKS was ranked first in the Traditional Czech Brand category.

Present status, prestige of the importance of TATRA and TATRA TRUCKS are highlighted not only by the economic results, the development of new trucks, rising sales and support for various projects, but also by social awards. Most recently, the Kopřivnice truck manufacturer was awarded with the title Traditional Czech Brand 2017 as part of the Czech Brand project, organized by CZECH TOP 100 in cooperation with the international research agency GfK. TATRA TRUCKS thus defended last year's prize. The results of the competition were voted by the general public as part of GfK's representative research.

On the festive evening, Radomír Smolka, Vice-Chairman of the Board of Directors and Technical Director of TATRA TRUCKS received the Traditional Czech Brand Award 2017 for TATRA TRUCKS, owned by entrepreneurs Jaroslav Strnad and René Matera. "We really appreciate this award, especially when we won it for the second time in a row. It is evidence that the public perceives our society and the TATRA brand as part of the Czech identity and one of the symbols of the Czech industry. This is binding but also inspiration for the future," said Radomír Smolka.

TATRA TRUCKS continues to consolidate its good name under Czech owners. This year, which is mainly driven by a stabilization following a sharp increase in production, the company produces and sells almost 1,500 vehicles, investment in production and production facilities will amount to 460 million crowns. One of the most important innovations is the new robotic welding technology of the chassis of the chassis of vehicles, which will be carried out directly in TATRA TRUCKS in Kopřivnice.

TATRA TRUCKS also engages in socially beneficial projects. This is especially the new TATRA museum, which will be established in Kopřivnice in cooperation with the Moravian-Silesian Region and the existing Technical Museum TATRA. The project is financially supported by the Ministry for Regional Development of the Czech Republic and the European Regional Development Fund under the Integrated Regional Operational Program.


TATRA TRUCKS took over in 2013 the world-renowned Kopřivnice truck manufacturer, which has undergone a successful restructuring after the ownership structure change. The owners of the company are Czech entrepreneurs Jaroslav Strnad with a share of 65 percent and René Matera with 35 percent. In addition to standardized model lines, the Tatra also produces special trucks tailored to customer requirements. Eighty percent of the automaker's output is destined for export. TATRA TRUCKS employs more than 1300 employees and more than 600 employees work in the subsidiary TATRA METALURGIE, focusing mainly on foundries and forging. TATRA TRUCKS revenues for 2016 amounted to CZK 5.4 billion, with a profit of 482 million. In 2016, TATRA TRUCKS produced 1,326 vehicles, with production more than 50 percent year on year.

Press service of TATRA TRUCKS a.s.

Andrej Čírtek
Press Spokesman of TATRA TRUCKS a.s.

Areál Tatry 1450/1, 742 21 Kopřivnice, Czech Republic
mob.: +602 494 208, tel.: +420 225 113 361
e-mail: andrej.cirtek@tatra.cz ; website: www.tatratrucks.com